London Daily

Focus on the big picture.
Thursday, Sep 11, 2025

Adele: Anticipation builds for new music as singer updates social media

Adele: Anticipation builds for new music as singer updates social media

Adele has heightened speculation that she is about to release her first new music since 2015, after updating her website and social media pages.

The star's Twitter and Instagram images were changed to a blue and turquoise pattern, while her old website was scrubbed and replaced with a link urging fans to sign up for information.

It comes after the number 30 was projected onto several buildings around the world over the weekend. Fans are predicting this will be the name of her fourth album - after 19, 21 and 25.

The mysterious projections have been spotted on the Eiffel Tower in Paris, the Colosseum in Rome, Berlin's Brandenburg Gate, Amsterdam's Nemo Museum and New York's Empire State Building.

The logo has also reportedly appeared in Russia, Brazil, Mexico, Poland, Ireland, Italy, Canada, Malaysia, South Korea and the UK.

Although they have not officially been confirmed as being linked to Adele, the images appear to use the font she has favoured on her previous albums.





The singer hinted that her fourth album would be called 30 in a 2019 Instagram post, jokingly telling fans: "30 will be a drum and bass record to spite you all."

Using the title would also connect the album to Adele's previous pattern of naming records after a pivotal year in her life.

She has previously said she would retire the system, saying that she had settled into family life.

But the singer separated from her ex-husband Simon Konecki when she was 30 (she is now 33) and has subsequently kept a low public profile.

The one exception was a stint hosting US comedy show Saturday Night Live last year.

At the time, she addressed the rumours that new music was imminent.

"I know there's been a lot of chatter about me just being the host. Like, 'Why isn't she the musical guest?' and stuff like that," she said.

"And there's a couple of reasons. My album's not finished, and I'm also too scared to do both… I'd rather just put on some wigs, have a glass of wine or six and just see what happens."

Highest standard


Fraser T Smith, who co-wrote Adele's global smash hit Set Fire To The Rain, recently told the BBC he "didn't know" whether the star's new album was complete.

"Adele is incredibly secretive, and I think that that's the way you want it - building that suspense," he said.

"A testament to her is that you just don't know the next direction she'll take. It could be R&B, it could be rock, it could the ballads.

"But whatever it's going to be, it will be of the highest standard."


Adele's last album, 25, was also announced with a mysterious marketing campaign. Viewers of The X Factor in the UK were surprised during an advertising break when a 30-second excerpt of a new song (later revealed to be Hello) was broadcast against a blank screen.

The album went on to sell more than 3.5 million copies in the UK alone, making it the country's 14th best-selling record of all time.

It also broke sales records in the US and won the star a Grammy for album of the year - which she memorably tried to give to Beyoncé.

"I can't possibly accept this award," she said through tears. "My artist of my life is Beyoncé. And [her] album to me, the Lemonade album, is just so monumental."

Newsletter

Related Articles

0:00
0:00
Close
ChatGPT CEO signals policy to alert authorities over suicidal youth after teen’s death
The British legal mafia hit back: Banksy mural of judge beating protester is scrubbed from London court
Surpassing Musk: Larry Ellison becomes the richest man in the world
Embarrassment for Starmer: He fired the ambassador photographed on Epstein’s 'pedophile island'
Manhunt after 'skilled sniper' shot Charlie Kirk. Footage: Suspect running on rooftop during panic
Effective Protest Results: Nepal’s Prime Minister Resigns as Youth-Led Unrest Shakes the Nation
Qatari prime minister says Netanyahu ‘killed any hope’ for Israeli hostages
King Charles and Prince Harry Share First In-Person Moment in 19 Months
Starmer Establishes Economic ‘Budget Board’ to Centralise Policy and Rebuild Business Trust
France Erupts in Mass ‘Block Everything’ Protests on New PM’s First Day
Poland Shoots Down Russian Drones in Airspace Violation During Ukraine Attack
Brazilian police say ex-President Bolsonaro had planned to flee to Argentina seeking asylum
Trinidad Leader Applauds U.S. Naval Strike and Advocates Forceful Action Against Traffickers
Kim Jong Un Oversees Final Test of New High-Thrust Solid-Fuel Rocket Engine
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Macron Appoints Sébastien Lecornu as Prime Minister Amid Budget Crisis and Political Turmoil
Supreme Court temporarily allows Trump to pause billions in foreign aid
Charlie Sheen says his father, Martin Sheen, turned him in to the police: 'The greatest betrayal possible'
Vatican hosts first Catholic LGBTQ pilgrimage
Apple Unveils iPhone 17 Series, iPhone Air, Apple Watch 11 and More at 'Awe Dropping' Event
Pig Heads Left Outside Multiple Paris Mosques in Outrage-Inducing Acts
Nvidia’s ‘Wow’ Factor Is Fading. The AI chip giant used to beat Wall Street expectations for earnings by a substantial margin. That trajectory is coming down to earth.
France joins Eurozone’s ‘periphery’ as turmoil deepens, say investors
On the Anniversary of Queen Elizabeth’s Death: Prince Harry Returns to Britain
France Faces New Political Crisis, again, as Prime Minister Bayrou Pushed Out
Murdoch Family Finalises $3.3 Billion Succession Pact, Ensuring Eldest Son’s Leadership
Big Oil Slashes Jobs and Investments Amid Prolonged Low Crude Prices
Court Staff Cover Up Banksy Image of Judge Beating a Protester
Social Media Access Curtailed in Turkey After CHP Calls for Rallies Following Police Blockade of Istanbul Headquarters
Nayib Bukele Points Out Belgian Hypocrisy as Brussels Considers Sending Army into the Streets
Elon Musk Poised to Become First Trillionaire Under Ambitious Tesla Pay Plan
France, at an Impasse, Heads Toward Another Government Collapse
Burning the Minister’s House Helped Protesters to Win Justice: Prabowo Fires Finance Minister in Wake of Indonesia Protests
Brazil Braces for Fallout from Bolsonaro Trial by corrupted judge
The Country That Got Too Rich? Public Spending Dominates Norway Election
Nearly 40 Years Later: Nike Changes the Legendary Slogan Just Do It
Generations Born After 1939 Unlikely to Reach Age One Hundred, New Study Finds
End to a four-year manhunt in New Zealand: the father who abducted his children to the forests was killed, the three siblings were found
Germany Suspends Debt Rules, Funnels €500 Billion Toward Military and Proxy War Strategy
EU Prepares for War
BMW Eyes Growth in China with New All‑Electric Neue Klasse Lineup
Trump Threatens Retaliatory Tariffs After EU Imposes €2.95 Billion Fine on Google
Tesla Board Proposes Unprecedented One-Trillion-Dollar Performance Package for Elon Musk
US Justice Department Launches Criminal Mortgage-Fraud Probe into Federal Reserve Governor Lisa Cook
Escalating Drug Trafficking and Violence in Latin America: A Growing Crisis
US and Taiwanese Defence Officials Held Secret Talks in Alaska
Report: Secret SEAL Team 6 Mission in North Korea Ordered by Trump in 2019 Ended in Failure
Gold Could Reach Nearly $5,000 if Fed Independence Is Undermined, Goldman Sachs Warns
Uruguay, Colombia and Paraguay Secure Places at 2026 World Cup
Florida Murder Case: The Adelson Family, the Killing of Dan Markel, and the Trial of Donna Adelson
×