London Daily

Focus on the big picture.
Monday, Sep 15, 2025

10 Milestones from Olivier Rousteing's Decade at Balmain

10 Milestones from Olivier Rousteing's Decade at Balmain

In 10 years as Creative Director, Olivier Rousteing has shaken all the fashion rules, making Balmain one of the world's most successful brands.

Young, daring, unafraid of controversy, Olivier Rousteing, has reshaped the silhouette of Balmain, rocking social media and bringing the Parisian brand closer to global youth. He is one of the very few black designers to head a European fashion house and has a surprisingly long tenure. In celebration of his 10-year anniversary at the helm of the brand, L'OFFICIEL remembers some of his most iconic moments at Balmain.

Olivier Rousteing becomes Creative Director of Balmain at the age of 25.




Fall/Winter 2013




Olivier Rousteing brings a new aesthetic to the fashion house, full of strength and pride.

Olivier Rousteing meets Rihanna




Major stars like Rihanna and, later, Kim Kardashian, Kanye West, and Beyoncé became a focal point of Rousteing's spirit of breaking stereotypes and democratizing fashion. His friendship with Rihanna, in particular, helped give the brand a fresher image when she was named the new face of the brand in 2013.

Fall/Winter 2014 Collection




This performance was marked by Rousteing as one of his most memorable in 10 years at Balmain. Inspired by cultural diversity, the show surprised the media with its choice of models, hip-hop music, a large number of designs, as well as the connection between high fashion and contemporary culture. Thereby, the creative director of Balmain introduced a new model of the ever so revered Parisian woman.

Balmain x H&M




The new vision that Rousteing has cultivated has brought Balmain's name beyond the elite to reach the younger generation. The stormy collaboration in 2016 with H&M proved successful in democratizing the fashion house and the haute couture world in general.

Spring/Summer 2019



'90s supermodels Claudia Schiffer, Cindy Crawford and Naomi Campbell gathered together again to promote the Spring/Summer 2019 Collection.

Men's Spring/Summer 2019




Rousteing's Men's Spring/Summer 2019 show paid tribute to Michael Jackson.

Spring/Summer 2019 Haute Couture




After a 16-year absence from Paris Haute Couture Fashion Week Balmain returned with a collection that combined the future and nostalgia, like the reunion between Mad Max and Metropolis. This is also the first haute couture show in Rousteing's career.

Fall/Winter 2020




Balmain's Fall/Winter 2020 show gave an unconcealed nod to the brand's founder Pierre Balmain with its opening parade of models in six-button navy blazers, one of the designer's signature codes.

Spring/Summer 2021 collection




The show was held with half of the guests participating online through screens placed on chairs. Following an opening that celebrated the house's heritage in the style of its founder, the show employed '90s-inspired shapes and colors for a bright and exciting collection of garments.

Newsletter

Related Articles

0:00
0:00
Close
London Daily Podcast: London Massive Pro Democracy Rally, Musk Support, UK Economic Data and Premier League Results Mark Eventful Weekend
This Week in AI: Meta’s Superintelligence Push, xAI’s Ten Billion-Dollar Raise, Genesis AI’s Robotics Ambitions, Microsoft Restructuring, Amazon’s Million-Robot Milestone, and Google’s AlphaGenome Update
Le Pen Tightens the Pressure on Macron as France Edges Toward Political Breakdown
Musk calls for new UK government at huge pro-democracy rally in London, but Britons have been brainwashed to obey instead of fighting for their human rights
Elon Musk responds to post calling for the murder of Erika Kirk, widow of Charlie Kirk: 'Either we fight back or they will kill us'
Czech Republic signs €1.34 billion contract for Leopard 2A8 main battle tanks with delivery from 2028
USA: Office Depot Employees Refused to Print Poster in Memory of Charlie Kirk – and Were Fired
Proposed U.S. Bill Would Allow Civil Suits Against Judges Who Release Repeat Violent Offenders
Penske Media Sues Google Over “AI Overviews,” Claiming It Uses Journalism Without Consent and Destroys Traffic
Indian Student Engineers Propose “Project REBIRTH” to Protect Aircraft from Crashes Using AI, Airbags and Smart Materials
French Debt Downgrade Piles Pressure on Macron’s New Prime Minister
US and UK Near Tech, Nuclear and Whisky Deals Ahead of Trump Trip
One in Three Europeans Now Uses TikTok, According to the Chinese Tech Giant
Could AI Nursing Robots Help Healthcare Staffing Shortages?
NATO Deploys ‘Eastern Sentry’ After Russian Drones Violate Polish Airspace
Anesthesiologist Left Operation Mid-Surgery to Have Sex with Nurse
Tens of Thousands of Young Chinese Get Up Every Morning and Go to Work Where They Do Nothing
The New Life of Novak Djokovic
The German Owner of Politico Mathias Döpfner Eyes Further U.S. Media Expansion After Axel Springer Restructuring
Suspect Arrested: Utah Man in Custody for Charlie Kirk’s Fatal Shooting
In a politically motivated trial: Bolsonaro Sentenced to 27 Years for Plotting Coup After 2022 Defeat
German police raid AfD lawmaker’s offices in inquiry over Chinese payments
Turkish authorities seize leading broadcaster amid fraud and tax investigation
Volkswagen launches aggressive strategy to fend off Chinese challenge in Europe’s EV market
ChatGPT CEO signals policy to alert authorities over suicidal youth after teen’s death
The British legal mafia hit back: Banksy mural of judge beating protester is scrubbed from London court
Surpassing Musk: Larry Ellison becomes the richest man in the world
Embarrassment for Starmer: He fired the ambassador photographed on Epstein’s 'pedophile island'
Manhunt after 'skilled sniper' shot Charlie Kirk. Footage: Suspect running on rooftop during panic
Effective Protest Results: Nepal’s Prime Minister Resigns as Youth-Led Unrest Shakes the Nation
Qatari prime minister says Netanyahu ‘killed any hope’ for Israeli hostages
King Charles and Prince Harry Share First In-Person Moment in 19 Months
Starmer Establishes Economic ‘Budget Board’ to Centralise Policy and Rebuild Business Trust
France Erupts in Mass ‘Block Everything’ Protests on New PM’s First Day
Poland Shoots Down Russian Drones in Airspace Violation During Ukraine Attack
Brazilian police say ex-President Bolsonaro had planned to flee to Argentina seeking asylum
Trinidad Leader Applauds U.S. Naval Strike and Advocates Forceful Action Against Traffickers
Kim Jong Un Oversees Final Test of New High-Thrust Solid-Fuel Rocket Engine
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Macron Appoints Sébastien Lecornu as Prime Minister Amid Budget Crisis and Political Turmoil
Supreme Court temporarily allows Trump to pause billions in foreign aid
Charlie Sheen says his father, Martin Sheen, turned him in to the police: 'The greatest betrayal possible'
Vatican hosts first Catholic LGBTQ pilgrimage
Apple Unveils iPhone 17 Series, iPhone Air, Apple Watch 11 and More at 'Awe Dropping' Event
Pig Heads Left Outside Multiple Paris Mosques in Outrage-Inducing Acts
Nvidia’s ‘Wow’ Factor Is Fading. The AI chip giant used to beat Wall Street expectations for earnings by a substantial margin. That trajectory is coming down to earth.
France joins Eurozone’s ‘periphery’ as turmoil deepens, say investors
On the Anniversary of Queen Elizabeth’s Death: Prince Harry Returns to Britain
France Faces New Political Crisis, again, as Prime Minister Bayrou Pushed Out
Murdoch Family Finalises $3.3 Billion Succession Pact, Ensuring Eldest Son’s Leadership
×